Marketing Manager

Blewbo, an innovative ecommerce platform based in Portugal is seeking a skilled and experienced Marketing Specialist to join our team. As a Marketing Specialist, you will play a key role in developing and executing marketing strategies that promote our brand and products to our target audience.

Responsibilities:

• Develop and execute marketing campaigns across various channels, including social media, email, and PPC advertising.
• Conduct market research to identify trends and opportunities for growth.
• Create compelling content, including copywriting, graphics, and video, that resonates with our target audience.
• Manage the company's social media accounts, including creating content, scheduling posts, and responding to comments and messages.
• Analyze data to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
• Collaborate with other teams, such as product development and customer service, to ensure consistent branding and messaging.
• Stay up-to-date with industry trends and best practices to continuously improve our marketing efforts.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• 3+ years of experience in a marketing role, preferably in ecommerce.
• Strong written and verbal communication skills, with the ability to create engaging content.
• Experience with social media management, including creating content and analyzing metrics.
• Proficiency in using marketing tools such as Google Analytics, and Mailchimp.
• Strong analytical skills and the ability to use data to drive decision-making.
• Proven ability to work independently and manage multiple projects simultaneously.
• Knowledge of the Portuguese market and consumer behavior is a plus.