All marketing teams, agencies, partners, and third-party collaborators must:

• Accurately represent Blewbo's products and services.
• Use approved marketing materials and ensure brand consistency.
• Avoid making false or misleading claims about our products.
• Follow all local, national, and international laws related to marketing, advertising, privacy, and data protection, including but not limited to GDPR, CCPA, and other applicable laws.

The integrity of our brand is paramount. All marketing materials must reflect Blewbo’s core values and messaging. All marketing content, including advertisements, social media posts, email campaigns, and website content, must:

• Be truthful, clear, and not deceptive in nature.
• Maintain a professional and consistent brand tone.
• Accurately represent the features and benefits of our products.
• Avoid negative comparisons with competitors unless directly relevant and factual.

Content Creation: All promotional content (e.g. blog posts, videos, infographics, etc.) must adhere to the following principles:

• Be factually accurate, transparent, and not misleading.
• Reflect the quality and authenticity of our products.
• Use appropriate language and visuals that resonate with our target audience without being discriminatory or offensive.

Advertising Platforms:

• Paid advertising campaigns, including (Pay-per-click) PPC ads, display ads, and social media promotions, must be compliant with all relevant advertising regulations.
• All advertising must align with our brand standards, including the use of approved imagery, copy, and calls-to-action.
• Ads must not use deceptive tactics or exaggerate the benefits of our products.

Disclosure for Paid Partnerships:

• If working with influencers, partners, or affiliates in paid promotions, proper disclosure is mandatory. This means clearly indicating any paid, sponsored, or affiliate relationships in accordance with laws such as the Federal Trade Commission (FTC) guidelines (USA) or other regional advertising standards.
• For example, influencers must include hashtags like “#ad” or “#sponsored” to disclose paid content on social media

All marketing activities must comply with applicable data protection laws and privacy regulations, including but not limited to:

• General Data Protection Regulation (GDPR) (for the European Union)
• California Consumer Privacy Act (CCPA) (for California, USA)
• Personal Data Protection Law (for jurisdictions like China, India, etc.)

Data Collection and Usage:

• Personal data should only be collected when necessary for marketing purposes, with clear consent from users.
• Customer data should be securely stored and not shared with unauthorized third parties.
• Marketing campaigns must have an explicit privacy policy in place, detailing how personal data is handled.

Cookies and Tracking::

• All cookies and tracking technologies used for marketing purposes must be disclosed to users. Users must be able to opt-in or opt-out of cookie tracking as required by law (e.g., GDPR's consent requirement).

Marketing activities must not engage in any of the following prohibited practices:

• False or Misleading Advertising: Any marketing content that contains inaccurate, exaggerated, or misleading claims about our products is strictly prohibited.
• Spamming: Unsolicited communications, such as sending mass emails without consent, is not allowed.
• Clickbait or Deceptive Headlines: Headlines or content that intentionally mislead the reader to drive traffic or engagement without providing actual value are prohibited.
• Negative or Harmful Content: Using negative tactics to disparage competitors or engage in aggressive marketing that could harm the reputation of the company or other parties.
• Impersonation: Marketing materials or campaigns that mislead consumers by pretending to be another person or entity.

For any external marketing collaborations, including influencer partnerships, affiliate programs, and third-party agencies, the following guidelines must be followed:

• Contractual Agreements: All third-party partners must sign agreements that outline their obligations, including adherence to this marketing policy and compliance with legal requirements.
• Brand Guidelines: All external marketing partners must follow Blewbo’s brand guidelines, including proper logo usage, color schemes, and messaging.
• Clickbait or Deceptive Headlines: Headlines or content that intentionally mislead the reader to drive traffic or engagement without providing actual value are prohibited.
• Approval Process: Any content created by third-party marketers must be approved by Blewbo before publication to ensure it aligns with our standards and policies.

Blewbo retains full ownership of all intellectual property related to our products, services, logos, and marketing content. All marketing materials, including but not limited to photos, videos, product images, logos, and copy, are protected under copyright, trademark, and other intellectual property laws.

• Permission for Use: External marketing partners must obtain written permission from Blewbo before using any intellectual property in their promotional materials.
• Protection of IP: Any unauthorized use of our intellectual property is prohibited, and we reserve the right to take legal action to protect our rights.

To ensure ongoing compliance with this policy, Blewbo will:

• Regularly review marketing campaigns and content to ensure adherence to brand standards and legal requirements.
• Monitor marketing performance across channels and address any violations or non-compliance promptly.
• Take corrective actions or terminate relationships with third-party marketers found in violation of this policy.

Blewbo reserves the right to modify or update this Marketing Policy at any time. All stakeholders, including marketing teams and third-party collaborators, will be notified of changes. Continued participation in marketing activities constitutes acceptance of the updated policy.

This Marketing Policy shall be governed by and construed in accordance with the laws of Blewbo's principal place of business, or, if applicable, the laws of the jurisdiction in which the marketing activity is conducted or the dispute arises. The parties agree to submit to the exclusive jurisdiction of the courts in such jurisdiction(s), as may be applicable based on the location of the relevant legal dispute.

For any questions or concerns regarding this policy, please contact:

• Email: care@blewbo.com.